Paving the way for innovation through creativity, design and management.

Complex projects need clear ideas.

Clear ideas need precise execution.

We do both.

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02 / Audience & Clients

For brands, enterprises and institutions operating at scale.

BMW·Audi·Porsche·Mercedes-Benz·Jaguar·Land Rover·MINI·Bentley·Volvo·CLAAS·Renault Trucks·BMW·Audi·Porsche·Mercedes-Benz·Jaguar·Land Rover·MINI·Bentley·Volvo·CLAAS·Renault Trucks·
Rolex·Longines·TAG Heuer·Ducati·Diesel·Hennessy·Lancôme·Bacardi·Four Seasons·Siemens·Bosch·Rolex·Longines·TAG Heuer·Ducati·Diesel·Hennessy·Lancôme·Bacardi·Four Seasons·Siemens·Bosch·
General Motors·VW Group·Petronas·Lufthansa·Goethe-Institut·Humboldt Forum·HVV·NXP Semiconductors·Biotronik·Kolbus·Ester Schipper·General Motors·VW Group·Petronas·Lufthansa·Goethe-Institut·Humboldt Forum·HVV·NXP Semiconductors·Biotronik·Kolbus·Ester Schipper·
04 / Disciplines

What we do

— 01

Concept and system design

Design work where engineering meets the user. Concepts for new services and interfaces, tested in prototypes against engineering, software and real operating conditions.

Touchpoints · Services · Wayfinding · UX & UI · Mixed Reality · Prototyping · AI Applications

— 02

Brand and communication

How a brand presents itself and explains what it does. Systems that hold across events, locations and media, and content that makes complex products understandable.

Brand Systems · Guidelines · Content · Storytelling · Product Presentations

— 03

Spatial and media design

Spaces and media designed as one piece of work, from first concept to built environment. Design, content and AV led by us; build, rigging and logistics by our production partners.

Exhibitions · Museums · Showrooms · Fairs · Events · Interior · Mediatecture · Installations · Phygitals

— 04

Project management and delivery

One team from brief to handover. Scope, partners, timeline and quality coordinated across disciplines and locations.

Project Management · Partner Coordination · Production Management · Rollout · Quality Control · System Integration

06 / What we solve

Three recurring challenges.

When the story is complex,
Some projects carry a lot - a transformation, a new product category, a system that doesn't explain itself. The job is to find what people need to understand first, and design from there. 
We make it land.
When physical and digital must coexist,
Most experiences today sit somewhere between space, screen and service. We design the whole - the architecture, the media, the interface, and what happens between them. 
We design across both.
When the date doesn't move,
Openings, fairs, launches, anniversaries. The date doesn't move. We plan, coordinate and deliver across departments, partners and disciplines so it doesn't have to. 
We hold the line.
07 / Network

Studios and reach.

A small core of owned studios, extended by trusted partners where the project requires local presence. We name both — because how a project gets delivered is part of what's being delivered.

Luxoom Studios

Owned studios. Direct accountability for design and delivery.
  • BerlinHQ · Strategy · Design
  • FlorenceDesign · Production

Partner Reach

Long-standing partners. They step in for local delivery, specialised execution, and time-zone proximity.

  • ShanghaiAPAC Operations
  • Los AngelesProduction · Media
  • SantiagoArchitecture · Interior
  • Additional partners on requestProject-led
08 / Studio

A core team, built for complex projects.

Founded in Berlin in 1981. 
Forty-five years of designing where space, content and technology meet — pioneers of digitalisation in spatial design long before the word existed. A small group of strategists, designers and engineers, used to working with institutions, brands and partners across continents. We bring the people the project needs, no more.
Ulrich Sauerwein
Ulrich Sauerwein
General Manager & Founder
BERLIN
Tobias Sievers
Tobias Sievers
Creative Director
BERLIN
Pietro Fantoni
Pietro Fantoni
Design Director
FLORENCE · BERLIN
Olaf Titel
Olaf Titel
Head of Development
BERLIN
Tomás Contreras
Tomás Contreras
Chief Strategy Officer
BERLIN
Valeria Barannikova
Valeria Barannikova
Creative and Project Lead
BERLIN
Finn Kortenbrede
Finn Kortenbrede
Creative and Project Lead
BERLIN
09 / Contact

Start a conversation.

Tell us about the project, even if it's still loose. The first call is about understanding the question — not pitching the answer.
hello@luxoom.com→