Experiential Design & Delivery.
Complex projects need clear ideas.
Clear ideas need precise execution.
We do both.
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Branding, navigation & user experience
From wayfinding across airports, stations and cultural sites to interface design for terminals and interactive installations. We design how people find their way through complex environments — physical, digital, or both.
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Interior architecture & flagship spaces
Flagship stores, hospitality and lifestyle interiors. Spaces that carry a brand and work operationally, designed and detailed end-to-end.
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Exhibitions & cultural storytelling
Permanent and temporary exhibitions for museums, cultural institutions and brand spaces. Narrative concept, exhibition design, content and media.
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Media & phygital installations
Media facades, kinetic installations, interactive content systems. Where physical space and digital media work as one.
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Fair stands & launch stages
Trade show stands, launch stages, show content and live direction — full ownership from concept and visitor journey to built environment with integrated media. Design, content and AV led by us; build, rigging and logistics handled by our production partners.
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Concept Design for Complex Systems
Design-led concept work where engineering meets the user - AI terminals, transport tap-in points, public infrastructure, new service interfaces. Design that holds up when engineering, software and real-world constraints meet.
When the story is complex,
We make it land.
Some projects carry a lot - a transformation, a new product category, a system that doesn't explain itself. The job is to find what people need to understand first, and design from there.
When physical and digital must coexist,
We design across both.
Most experiences today sit somewhere between space, screen and service. We design the whole - the architecture, the media, the interface, and what happens between them.
When the date doesn't move,
We hold the line.
Openings, fairs, launches, anniversaries. The date doesn't move. We plan, coordinate and deliver
across studios, partners and disciplines so it doesn't have to.
A small core of owned studios, extended by trusted partners where the project requires local presence. We name both — because how a project gets delivered is part of what's being delivered.
Luxoom Studios
Owned studios. Direct accountability for design and delivery.
- Berlin
- Florence
Partner Reach
Long-standing partners. They step in for local delivery, specialised execution, and time-zone proximity.
- Shanghai
- Los Angeles
- Santiago
- Additional partners on request
Founded in Berlin in 1981.
Forty-five years of designing where space, content and technology meet — pioneers of digitalisation in spatial design long before the word existed.
A small group of strategists, designers and engineers, used to working with institutions, brands and partners across continents. We bring the people the project needs, no more.
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No buzzwords.
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Question first.
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Design with purpose.
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Engineer precisely.
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Deliver — on time.
Ulrich Sauerwein
General Manager & Founder
BERLIN
Tobias Sievers
Creative Director
BERLIN
Pietro Fantoni
Design Director
FLORENCE · BERLIN
Olaf Titel
Head of Development
BERLIN
Tomás Contreras
Chief Strategy Officer
BERLIN
Valeria Barannikova
Creative and Project Lead
BERLIN
08 / Contact
Start a conversation.
Tell us about the project, even if it's still loose. The first call is about understanding the question — not pitching the answer.