Experiential Design & Delivery.

Complex projects need clear ideas.

Clear ideas need precise execution.

We do both.

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02 / Audience & Clients

For brands, enterprises and institutions operating at scale.

BMW·Audi·Porsche·Mercedes-Benz·Jaguar·Land Rover·MINI·Bentley·Volvo·CLAAS·Renault Trucks·BMW·Audi·Porsche·Mercedes-Benz·Jaguar·Land Rover·MINI·Bentley·Volvo·CLAAS·Renault Trucks·
Rolex·Longines·TAG Heuer·Ducati·Diesel·Hennessy·Lancôme·Bacardi·Four Seasons·Siemens·Bosch·Rolex·Longines·TAG Heuer·Ducati·Diesel·Hennessy·Lancôme·Bacardi·Four Seasons·Siemens·Bosch·
General Motors·VW Group·Petronas·Lufthansa·Goethe-Institut·Humboldt Forum·HVV·NXP Semiconductors·Biotronik·Kolbus·Ester Schipper·General Motors·VW Group·Petronas·Lufthansa·Goethe-Institut·Humboldt Forum·HVV·NXP Semiconductors·Biotronik·Kolbus·Ester Schipper·
03 / Projects

Selected work.

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04 / Disciplines

What we do

— 01

Branding, navigation & user experience

From wayfinding across airports, stations and cultural sites to interface design for terminals and interactive installations. We design how people find their way through complex environments — physical, digital, or both.
Branding
— 02

Interior architecture & flagship spaces

Flagship stores, hospitality and lifestyle interiors. Spaces that carry a brand and work operationally, designed and detailed end-to-end.
Interior
— 03

Exhibitions & cultural storytelling

Permanent and temporary exhibitions for museums, cultural institutions and brand spaces. Narrative concept, exhibition design, content and media.
Exhibitions
— 04

Media & phygital installations

Media facades, kinetic installations, interactive content systems. Where physical space and digital media work as one.
Media
— 05

Fair stands & launch stages

Trade show stands, launch stages, show content and live direction — full ownership from concept and visitor journey to built environment with integrated media. Design, content and AV led by us; build, rigging and logistics handled by our production partners.
Events
— 06

Concept Design for Complex Systems

Design-led concept work where engineering meets the user - AI terminals, transport tap-in points, public infrastructure, new service interfaces. Design that holds up when engineering, software and real-world constraints meet.
Systems
How We Work ↗︎
A Disclosure Worth Reading
How We Work

A Disclosure Worth Reading

Under the EU AI Act, disclosing that users are talking to an AI is now mandatory — but a badge in the corner satisfies the law while missing the point. Here's how we turned a compliance requirement into the thing that makes a public-facing AI assistant trustworthy enough to use at all.

24 Aug 2026
Controlled Ai Hybrid Imagery
How We Work · hybrid imagery

Controlled Ai Hybrid Imagery

Two photographs that were never photographed — accurate to a regulated industry's safety standards, at a fraction of the cost and time of a shoot.

18 Jun 2026
What Mixed Reality Actually Does
How We Work · METHOD

What Mixed Reality Actually Does

Mixed reality's strongest effect isn't immersion — it's the transition between real and virtual, the seam where the two stitch together. When visitors stop separating the physical object from its digital layer, the medium disappears and only the experience remains.

2 Apr 2026
05 / What we solve

Three recurring challenges.

When the story is complex,
We make it land.
Some projects carry a lot - a transformation, a new product category, a system that doesn't explain itself. The job is to find what people need to understand first, and design from there. 
When physical and digital must coexist,
We design across both.
Most experiences today sit somewhere between space, screen and service. We design the whole - the architecture, the media, the interface, and what happens between them. 
When the date doesn't move,
We hold the line.
Openings, fairs, launches, anniversaries. The date doesn't move. We plan, coordinate and deliver 
across studios, partners and disciplines so it doesn't have to. 
06 / Network

Studios and reach.

A small core of owned studios, extended by trusted partners where the project requires local presence. We name both — because how a project gets delivered is part of what's being delivered.

Luxoom Studios

Owned studios. Direct accountability for design and delivery.
  • BerlinHQ · Strategy · Design
  • FlorenceDesign · Production

Partner Reach

Long-standing partners. They step in for local delivery, specialised execution, and time-zone proximity.

  • ShanghaiAPAC Operations
  • Los AngelesProduction · Media
  • SantiagoArchitecture · Interior
  • Additional partners on requestProject-led
07 / Studio

A core team, built for complex projects.

Founded in Berlin in 1981. 

Forty-five years of designing where space, content and technology meet — pioneers of digitalisation in spatial design long before the word existed. 
A small group of strategists, designers and engineers, used to working with institutions, brands and partners across continents. We bring the people the project needs, no more.
— 01

No buzzwords.

— 02

Question first.

— 03

Design with purpose.

— 04

Engineer precisely.

— 05

Deliver — on time.

Ulrich Sauerwein
Ulrich Sauerwein
General Manager & Founder
BERLIN
Tobias Sievers
Tobias Sievers
Creative Director
BERLIN
Pietro Fantoni
Pietro Fantoni
Design Director
FLORENCE · BERLIN
Olaf Titel
Olaf Titel
Head of Development
BERLIN
Tomás Contreras
Tomás Contreras
Chief Strategy Officer
BERLIN
Valeria Barannikova
Valeria Barannikova
Creative and Project Lead
BERLIN
Finn Kortenbrede
Finn Kortenbrede
Creative and Project Lead
BERLIN
08 / Contact

Start a conversation.

Tell us about the project, even if it's still loose. The first call is about understanding the question — not pitching the answer.
hello@luxoom.com→