BMW | BMW i - Meet the Future

Creative Direction, Exhibition Concept, Technical Planning

The ‘MEET THE FUTURE.’ exhibition connects the BMW i and BMW PHEV automobile range with the fascination of contemporary and innovative materials and technologies – allowing visitors to live-experience game changing technologies and ideas. The technology, cars and services showcased are interactive, intelligent, green and sustainable – enabling a human-centered and positive future on eye-level for every visitor.

The concept of ‘future’ is about: Experiences, artifacts, exhibits and speakers that have a pioneer story the visitors can relate to and can directly experience. To boost brand themes like BMW ConnectedDrive, BMW EfficientDynamics, lightweight, sustainability, innovative visionary technologies (e.g. BMW PHEV) and materials with respect to the sub-brand BMW i we were striving for strong innovative partners, authentic representatives in this field.

The Partner Area is designed for the “maker / shaker scene” to house events and display innovation as a central exhibition element. By this paying tribute to current developments in economy. The overarching aim of the BMW i exhibition at he brand stores is to get visitors interacting with the brand, generating an enhanced retail experience: interactive, engaging and multi-sensual.