BMW | Winter Chalet

Brand Store Concept & Design


Just in time for winter and ski season, Luxoom's concept for the BMW Winter Chalet Exhibitin was imbued by the contradictions of icy winter landscapes and the comfort of cosy chalet interior - the perfect setting for BMW xDrive. The robot performance was reprogrammed to produce unique wooden BMW stars as give-aways, while guests could get comfortable enjoying the feel of beeing on top of the mountains.

The project was realized in cooperation with kreait and Engepar.

The Brief

Create a setting that fits to BMW xDrive and underlines the cars' driving capabilities in rough weather and terrain, while showcasing its luxury aspects.

The Challenge

Certain elements of the previous exhibition were set to be reused and had to be channeled into a new exhibition set up. Due to the great feedback on the robot performance, a new show had to be developed.

The Solution

A change in light and color atmosphere as well as the creation of print and sculptural snow elements underlined the winter chalet concept perfectly.