BMW | BMW 2 Series Active Tourer Exhibition

Creative Direction, Exhibition Concept, Technical Planning

Summary
Luxoom was asked to create a distinctive and engaging exhibition for the launch of the all-new BMW 2 Series Active Tourer displayed in BMW's renowed European Brand Stores. The car's claim Whatever you have in mind. gave inspiration to an outdoorsy setting combined with a spectacular robot performance.

The project was realized in cooperation with kreait and Engepar.

The Brief 
The exhibition was supposed to focus on developing a setting, that showcased the outdoor capabilities of the all-new BMW 2 Series Active Tourer and actively engage the respective target groups.

The Challenge
Integrating the robot performance in the overall set up and creating a daily show linking the BMW 2 Series Active Tourer, exhibition partners and the great outdoors.

The Solution
With a team of top experts all elements were integrated and combined to bring the great outdoors inside of the Brand Stores and to make a great visual impact.