Austrian Airlines | Austrian Airlines iPad Mosaic

Mediatecture, Media Concept & Production, Interactive Installations

Summary
Austrian Airlines is the leading carrier in Central and Eastern Europe as well as in the Middle East, known for its excellent service, Austrian charm, and pioneering innovation. The company chose Beijing to launch their new Economy and Business Class.

Luxoom supported HLD Event with mediatecture, content concepts, development and interactive installation design for the roadshow.

The Brief
Luxoom was invited to create an interactive, digital gallery installation for the roadshow to raise Austrian Airlines' brand awareness. The gallery would feature the marketing assets of the new seats, the renown Austrian service and long-haul routes.

The Challenge
Luxoom was asked to come up with a design that reflects the high-tech aspect of the brand and highlights the brand experience. People’s attention needed to be grabbed from a distance and intrigued to explore the brand booth. The installation perfectly merged the brand's design aspiration and their focus on content delivery.

The Solution
The iPad Mosaic allowed an artistic shape and offered interactive experience. Instead of traditional TV screens, Luxoom opted for iPads as display medium, as it provided versatile application options to present content in a fresh and interesting way. The 20 iPads were arranged in the shape of the Austrian Airline logo, functioning as a huge brand sign. The iPads transformed the photo display into an interactive experience encouraging the audience to engage and explore. A dedicated navigation system was developed to ensure an optimal user experience.