Mercedes-Benz | MB C-Class China Launch Interactives

Interactive Installation Design & Production

Summary
As one of the status cars for the rising affluent Chinese elite, the C-Class represents a dream of luxury, mobility and urbanity. The new generation Mercedes-Benz C-Class Launch in Beijing had to initiate a more progressive era and convince 800 guests from the media, VIPs, top customers and the Mercedes-Benz management of its relevance.

Luxoom supported Avantgarde Beijing with interactive installation design and production. 

The Brief
Find an elegant and playful way of delivering key product messages to the guests and allowing them to create buzz about the new product from inside the reception area.

The Challenge
Guests needed to be entertained and intrigued by detailed features of the new product displayed inside the reception area while registering and waiting for the show to commence.

The Solution
At the mingle area guests' attention was kept with an interactive installation. Three interactive media columns made of seamless LCD screens encouraged guests to discover new prodcut features and the true beauty that lies inside the car. Both the actual user and the audience standing close by benefitted from the interaction.