Four Seasons Hotel | Four Seasons Hotel Beijing Grand Opening

Mediatecture, Media Concept, Media Production & Show Direction

Summary
Four Seasons, one of the most acclaimed global luxury hotel brands, celebrated together with Beijing's elite the grand opening of its first long-awaited property in Northern China - Four Seasons Hotel Beijing.

Luxoom supported Avantgarde Beijing with mediatecture, media concept and production as well as show direction.

The Brief
Create a glamorous and memorable opening event that illustrates Four Seasons aspiration to become one of Beijing's most distinctive addresses for events and gastronomy.

The Challenge
Position the Four Seasons brand as the definitive luxury hotel brand in Beijing and across China.

The Solution
Premium luxury is linked with artistic expression: butterflies as the main element of the key visual and the Four Seasons Tree was animated and thereby set a delicate and yet dazzling atmosphere accompanying and invigorating the event's performances. Dancers and musicians received an environment of animated space that carefully explored a world of splendid artistry. 

Macro imagery of elegant interior design details, art collections, luxury décor give a glimpse into the microcosm of the Four Season Hotel Beijing.